Google keeps breaking new ground by adding AI to its products and changing how we use the web. At Google I/O 2025, Google announced that one of its newest tools is Google AI Mode, a feature made to boost search with chat-like, custom answers.
This post gives a full picture of what Google’s AI Mode is, what it can do how it works, and what it means for users, companies, and the future of search.
Google AI Mode is a test version of regular search that uses Gemini 2.5, Google’s cutting-edge AI system, to give detailed, chat-like answers for tricky and multi-layered questions. This tool uses query fan-out methods that help it split user searches into subtopics and work with many data sources at once.
People can turn AI Mode on or off in Google Search or the Google app making it a flexible add-on to normal search.
Launched as an upgrade to Google’s Search Generative Experience (SGE) in May 2024, AI Mode is now available to Google One AI Premium members and is becoming available to all users in the U.S.
Main Features and Functions
AI Mode is full of cool stuff, all aimed at making chats more meaningful and searches quicker. Here’s what stands out:
1. AI Overviews
- Boils down info from many places to give short thorough answers.
- Shows up above regular search results with links to where the info came from.
2. Deep Search
- Lets you dig deep by running hundreds of searches at once.
- Gives top-notch backed-up answers for folks who need lots of details or want to do some serious digging.
3. Personal Touch
- Uses your past searches Gmail (if you say it's okay), and other bits and pieces to shape your results.
- Helps you find spot-on suggestions, like where to eat or what to do nearby.
4. Search Live
- Users can interact with real-world objects using Google Lens.
- It gives instant, context-based insights through your device's camera—for instance, it spots and explains what you see.
5. Visual Aids and Shopping Support
- It makes interactive graphs and charts for queries with lots of data.
- It lets you virtually try on products and gives smart shopping tips using Google's AI Shopping Graph.
6. Agentic Task Completion
- It helps with tricky tasks, like getting tickets or buying things.
- It does background research to find up-to-date stock and prices while you stay in charge.
How AI Mode Works
At its heart, AI Mode uses multi-modal features built into Gemini 2.5 to examine and handle your questions. Here’s a deeper look at how it works:
- Query Expansion: Splits a question into subtopics running several searches across the internet to gather more extensive and in-depth information.
- Sourced References: Focuses on openness by extracting content from checked sources, knowledge databases, and relevant online resources.
- Improving Through Use: The system adjusts to user input and question trends to enhance response quality as time goes on.
This advanced system allows AI Mode to tackle tricky questions with many layers where regular search might not cut it. Take a query like “What are the health benefits of green tea versus black coffee?” AI Mode gives detailed answers with sources and lets you ask more questions to dig deeper.
How AI Mode Is Different From Regular Google Search
While standard Google Search ranks results using set formulas, AI Mode talks to you and thinks things through. Instead of just showing links, it figures out what you’re asking and gives clear explanations that sound like a person, along with useful links.
It fills in the gaps left by normal search by giving users:
- More in-depth answers to complicated questions.
- Topics are easier to explore through follow-up questions.
- Content is more eye-catching with charts, graphs, or virtual objects.
How AI Mode Stacks Up Against Google SGE
Google rolled out Search Generative Experience (SGE) as its first shot at adding generative AI to search. AI Mode though, takes things a step further with:
- Better reasoning skills: AI Mode handles unclear or multiple-intent search queries more .
- Improved multimodal handling: Visual help is built right into interactions using tools like Lens and augmented reality.
SGE concentrated on suggesting queries and summarizing general content, while AI Mode intends to provide expert-level layers of subtle insights on any subject, like in-depth product comparisons or financial breakdowns.
Potential Benefits of AI Mode
AI Mode opens up a range of possibilities for users and businesses:
- Saves Time: Gets exact answers to complex questions without reading through many articles.
- Better Personalization: Customized content gives value based on what users like and have done before.
- Helps Explore and Learn: Pushes people to dig deeper into complex topics leading to better understanding.
- Easy Shopping: Mixes smart suggestions with personal likes to make buying choices simpler.
Limitations and Considerations
AI Mode shows promise, but it’s still in the testing phase and has some drawbacks:
- Mistakes Can Happen: AI summaries might simplify tricky subjects too much or give wrong info.
- Less Traffic to Websites: As people use these quick overviews, websites and publishers might see fewer visitors.
- Needs Constant Input: Google keeps tweaking AI Mode based on what users say to make it easier to use and more accurate.
What's Next for AI Mode
Google has plans to roll out some cool new features to make AI Mode even better:
- Pictures and Videos: More visuals and different formats to make results more interesting.
- Available Everywhere: making AI Mode accessible outside the U.S. so everyone can use it.
- Integrations With More Apps: In the future, users can choose to sync with other Google apps such as Calendar and YouTube, to get a more tailored experience.
These features are part of Google’s ongoing work to improve the AI-first search experience and make information easier to find and use.
How AI Mode Will Change Search in the Future
Google AI Mode marks a big change in the way we use search engines. It brings together knowledge graphs regular results, and AI thinking to give users a much more interesting experience. The boundaries between search personal assistants, and learning tools are getting less clear, which makes AI Mode a key step towards lively interactive digital systems.
Are you a professional digging into market trends, a creative person seeking new ideas, or just someone with a question? AI Mode has tools to boost your online experience.
Haven’t given AI Mode a shot yet? Go to Google Labs or the Search app to turn it on today. See how it changes the way you learn and explore.
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