Haptik is an enterprise-level customer relationship management (CRM) platform that utilizes generative AI technology to streamline customer support, enhance marketing efforts, and drive sales.

Features:

• Generative AI-powered customer support: Haptik offers 24/7 customer support powered by generative AI, which retrieves website information based on customer queries and generates dynamic responses with CRM and web API integration.
• AI sales assistant: Haptik's AI assistant facilitates seamless product discovery and delivers personalized purchase recommendations, acting as a virtual sales assistant for buyers.
• Agent co-pilot: Haptik equips support agents with a contextual inbox, AI chat prompts, pre-loaded customer details, intent detection, and more for efficient and satisfactory query resolution.
• Intelligent analytics: Haptik provides complete visibility of bot and agent performance to identify and bridge gaps in support. Metrics such as query completion rate, CSAT score, average query handling time, and more can be tracked.
• WhatsApp CRM & campaign manager: Haptik allows for the creation of attractive campaigns on WhatsApp to engage users and increase conversions. It also offers a deep dive into the KPIs of your WhatsApp campaigns to optimize them for better ROI.

Benefits:

• Improved customer satisfaction: Haptik's generative AI-powered customer support ensures quick and accurate responses to customer queries, leading to higher customer satisfaction.
• Increased sales: Haptik's AI sales assistant delivers personalized purchase recommendations, driving sales and increasing revenue.
• Enhanced efficiency: Haptik's agent co-pilot feature equips support agents with the tools they need to resolve queries efficiently and effectively.
• Better decision-making: Haptik's intelligent analytics provide valuable insights into bot and agent performance, allowing businesses to make data-driven decisions.

Use Cases:

• Haptik has been successfully implemented by various companies across different industries, including retail, fintech, insurance, healthcare, and media & entertainment. These companies have seen significant improvements in customer satisfaction, sales, and operational efficiency as a result of using Haptik's platform.