What is MailCheap?
MailCheap is a newsletter platform for creators, startups and businesses that want to write, send and publish email issues. It includes campaign creation, subscriber management, signup forms, a public website for newsletter issues and reporting on opens, clicks and list growth. Billing is based on emails sent rather than the number of contacts stored, so a large list with inactive subscribers does not automatically mean a larger bill.
MailCheap Features:
Campaign Editor: Write newsletter issues in a rich editor, using slash commands to add elements such as headings, pictures and boxes.
Send Scheduling: Choose a day and time for a campaign to go out automatically, with a suggested send time based on when readers open.
Mobile Preview: Preview an issue in a Gmail-style phone inbox before sending it to check how it appears on mobile.
Newsletter Themes: Choose from eight themes for the website and emails, then adjust the colors and fonts.
Public Issue Pages: Give each newsletter issue its own web page that can be found through Google.
List Management: Collect subscribers through signup forms, double opt-in and welcome emails, or import contacts from beehiiv, Substack and Mailchimp.
Email Sending: Use a verified sending domain, built-in DKIM, SPF and DMARC support, list cleanup, one-click unsubscribe and an API for campaign and contact tasks.
MailCheap Benefits:
Lower List Costs: Paying for sends rather than stored contacts can keep costs down when many subscribers are inactive or receive issues infrequently.
Less List Upkeep: Automatic cleanup can stop sending issues to readers who no longer open them, without requiring you to remove those contacts by hand.
More Reliable Sending: Domain authentication, staged sending and campaign pauses for high bounce or spam rates help protect the reputation of your email domain.
One Issue, Two Formats: Publishing issues as web pages as well as emails gives readers another way to find and revisit your newsletter.
Flexible Appearance: Adjustable themes let you maintain a consistent look across your newsletter website and the emails readers receive.
Use Cases:
Weekly Editorial Newsletter: Prepare a recurring editorial issue, schedule its delivery and publish a page readers can find or revisit online.
Startup Roundups: Send a regular digest of company news, growth milestones or product updates to an audience of founders and operators.
Newsletter Migration: Move an existing subscriber list from beehiiv, Substack or Mailchimp when changing how you manage and pay for email.
Website List Growth: Add signup forms to a newsletter website, a separate business site or a custom-built experience through the API.
Agent-Assisted Publishing: Use an AI agent to draft a campaign, schedule an issue, import contacts or retrieve a campaign report through the available connections and API.