Mercer

What is Mercer?

Mercer is an innovative platform designed to revolutionize the fashion design process. Formerly known as Cala, Mercer offers a comprehensive suite of AI-driven tools that assist designers in transforming ideas into tangible products efficiently. By centralizing design assets, facilitating team collaboration, and integrating production workflows, Mercer enables fashion professionals to reduce development timelines and maintain brand consistency across collections.​

Mercer Features:

• AI Designer Tool: Generate design concepts using AI, including text-to-image capabilities and AI Paintbrush editing.
• Custom AI Models: Train AI models specific to your brand to ensure design outputs align with brand aesthetics.
• Centralized Asset Management: Store and manage all collection assets, including images, videos, 3D files, and documents, in one place.
• Collaborative Workspace: Assign tasks, add comments, and share feedback directly on design files to streamline team collaboration.
• Measurement and Annotation Tools: Add notes and measurements directly onto creative and technical files for precise communication.
• Export Capabilities: Export collection details into print-ready files for production purposes.
• Task Management: Utilize checklists, timelines, and reviews to keep production schedules on track.
• Manufacturing Integration: Onboard manufacturing and production partners to streamline communications and approvals.​

Mercer Benefits:

• Efficiency: Reduce product development timelines by automating and streamlining design processes.
• Brand Consistency: Maintain a cohesive brand identity across collections through custom-trained AI models.
• Enhanced Collaboration: Improve team communication and coordination with integrated collaboration tools.
• Scalability: Support growth by managing multiple collections and coordinating with various stakeholders within a single platform.
• Flexibility: Accommodate various starting points, whether from inspiration photos, sketches, or CADs, to initiate the design process.​

Use Cases:

• Independent Designers: Develop and manage fashion collections efficiently with limited resources.
• Small Fashion Houses: Coordinate design and production workflows within a centralized platform.
• Established Brands: Streamline large-scale product development and maintain brand consistency across multiple collections.
• Design Teams: Collaborate in real-time on design projects, share feedback, and manage tasks effectively.
• Production Managers: Oversee manufacturing processes, communicate with production partners, and ensure timely approvals.​