What is Shaped?
Shaped is a tool that allows users to build powerful ranking models that understand the content their users are most likely to engage with or buy. This information can be used to create personalized discovery pages, feeds, recommendations, and marketing communication that users will enjoy.
Shaped Features:
Ranking models: Its provides users with the ability to build ranking models that understand user behavior and preferences.
Personalization: Users can use the insights gained from the ranking models to create personalized discovery pages, feeds, recommendations, and marketing communication.
Shaped Benefits:
Increased engagement: By understanding what users are most likely to engage with, users can create content that resonates with their audience and increases engagement.
Improved conversion rates: By creating personalized recommendations and marketing communication, users can increase conversion rates by providing users with content that is relevant to their interests and needs.
Use cases:
E-commerce: It can be used to create personalized product recommendations for e-commerce websites based on user behavior and preferences.
News sites: It can be used to create personalized news feeds for news sites based on user interests and preferences.
Social media: It can be used to create personalized content recommendations for social media platforms based on user behavior and preferences.